Baiting can be done both in person and online. Physical baiting would be a hacker leaving a thumb drive somewhere at a business, then an employee picks it up and plugs it into a computer. Could be curiosity, or simply thinking a co-worker left something behind. However, as soon as the thumb drive gets plugged in, it will infect your computer with malware. The online version of this could be an enticing ad, something to pique interest. Things like “Congrats, you’ve won!” There is scareware, in which users are deceived to think their system is infected with malware, saying things like “Your computer has been infected, click here to start virus protection.” By clicking on it, you unintentionally downloaded malware to your computer. If you understand what you are looking for, you can usually avoid these situations.